PROOF POSITIVE
KEVIN JOHNSON
BOOK COACH
FEATURED BOOK COACHING PROJECT
BIG BRANDS LITTLE BUDGETS
MAUREEN BAUSCH – CEO, BOLD NORTH ASSOCIATES
WENDY WILLIAMS BLACKSHAW – CEO AND PRESIDENT, MINNESOTA SPORTS AND EVENTS
KEVIN JOHNSON – BOOK COACH
PAPERBACK, PRODUCED IN PARTNERSHIP WITH ARTISAN DESIGN
Masters of attraction marketing, Maureen and Wendy have driven some of the most visible and successful campaigns in the industry. Like promoting America’s biggest mall, Mall of America, with 40M visitors annually. And creating a showcase experience around the nation’s most-watched sporting event, generating 11.5B advertising impressions and $450M for the Minnesota economy through Super Bowl LII.
Maureen and Wendy build big brands—but not by throwing cash at them. Big Brands Little Budgets offers a rapid education in practical marketing strategies and tactics that work in the real world to grow your business.
“These two know how to dream larger than life visions and then make them real—without selling the farm.”
Ariel Astrachan Toback, Partnership Consultant, Minnesota Sports and Events

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MARCIA BALLINGER, PHD, Principal, Ballinger | Leafblad
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jodi harpstead, CEO, LUTHERAN SOCIAL SERVICE OF MINNESOTA, paul batz, fOUNDER AND CEO, GOOD LEADERSHIP
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kj book coach. produced and published by good leadership press. hardcover.
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KJ BOOK COACH. PRODUCED IN PARTNERSHIP WITH ARTISAN DIGITAL. HARDCOVER + KINDLE.
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How would a book advance your organizational or personal goals?
With the right help, a book is within reach.
Together we’ll get started.
Or unstuck.
We’ll partner to get your book done to professional publishing standards inside and out.

KJBOOKCOACH.COM is Kevin Johnson, bestselling author and writing coach. If you’re serious about exploring how a nonfiction book can advance your business or nonprofit leadership, let’s talk!